Global Promotion Campaign for Dell Technologies Across Multiple Regions

Project: Quarterly Payment Solutions Promotional Campaign.
Strategic smarts: Brand Management, Campaign Planning, Creative Strategy.
Design savvy: Creative Design, Digital Design, Content.

Working closely with the Dell Financial Services marketing team, we developed a range of digital marketing assets to promote the quarterly sales messaging to their global audience of customers and channel partners. Each campaign encompasses tiered messaging not only around special rates and savings but also the benefits of using payment solutions to overcome cybersecurity and sustainability challenges. Our creative solution has to be flexible enough to articulate this tiered messaging in a meaningful way, and accommodate the needs of multiple languages and regional requirements.

Global regions

Driving Global Promotions by Delivering Diverse Creative Solutions Across Languages and Regions

These quarterly global campaigns involve a wide range of deliverables, encompassing digital promotional flyers and presentations; static and animated social media assets; web and email marketing assets; HTML and OFT email templates; even down to digital e-signatures for the Dell Technologies employees – all delivered across multiple languages and regions.

“Working with Abbey is a distinctive collaboration that goes beyond the typical client-vendor dynamic — more akin to family. Their remarkable ability to make us feel like their sole focus is truly unique, leaving an indelible mark on our collaborative journey”

Graham McCormack, Marcoms & Demand Generation Marketing Manager EMEA/APJC, Dell Technologies

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