Purpose:
To ensure ethical, transparent, and effective use of AI in creative and marketing services for our clients.
Scope:
Applies to all employees, contractors and partners using AI tools in client work or internal operations.
Core Principles:
- Transparency: Keeping clients aware of AI use in deliverables.
- Accountability: Human oversight is required for all AI outputs.
- Privacy: Protect client data and comply with regulations.
- Fairness: Avoid bias and ensure inclusive content.
- Creativity: Use AI to support—not replace—human creativity.
Approved Uses:
AI tools may assist with copywriting, image generation, data analysis, social media, and email personalisation—always with human review and oversight.
Prohibited Uses:
No deceptive content, impersonation, unsupervised automation, or use of unapproved tools.
Client Engagement:
Clients are informed of AI use and may opt out. Transparency is key.
Evaluation & Awareness:
All team members are evaluated on AI tools, with tool-specific sessions (as needed), and onboarding education. Ongoing learning is encouraged and overseen.
Monitoring:
The policy is reviewed bi-annually and updated based on feedback and evolving best practices.
Contact:
For questions or concerns about this policy, contact:
Email: hello@abbeydpm.co.uk