CLIENT
‘ING Lease is among the top five leasing companies
in Europe – with a portfolio in excess of 13 billion
Euros and presence in eleven European countries including
Germany, France, Italy, the Netherlands and the UK. ING
Lease UK is one of the country’s major sources of
lease funding’.
BRIEF
Implementation of a new ING brand across a range of existing
literature items as well as new items and communications
projects.
PROJECT
Broker Comms: The campaign
was split into three parts, starting with a ‘teaser’
to generate interest and intrigue especially as it hinted
at a prize linked to the World Cup finals. Second stage
utilised direct mail and provided details of the programme,
the offer itself and allowed brokers to register interest
in taking part. The third part utilised monthly personalised
emails which updated the brokers on their status with
regard to business generated and their entry within the
promotion itself. Finally the top twenty brokers were
entered into a prize draw and invited to a gala dinner
and the three winners presented with a prize of world
cup tickets. |
