CLIENT
‘GE Money focus on developing and offering best-in-class financial products. They provide an alternative to high street banks, with products like credit cards, buy-now-pay-later plans, loans, mortgages, re-mortgages and insurance. GE Money has more than 10 million customers in the UK. They have around 4,000 staff in the UK, operate in more than 47 countries around the world with assets worth around £70 billion.’

First National, igroup, BMA and FND2U are all trading styles of GE Money.

BRIEF
Working with the internal comms teams, Abbey were commissioned to develop a new internal employee quarterly magazine. Working with the GE brand, concepts and designs were developed along with a naming process. Photography was commissioned, to ensure the content was fresh, engaging and applicable to the staff. Copy writing was also commissioned to give the tone of voice a friendly, approachable feel - design, imagery and copy were all intended to make the magazine feel like it was 'their' magazine