CLIENT
‘With great brands like
Pepsi, Robinsons, Tango and of course the Britvic brand,
Britvic Soft Drinks is one of the two leading soft drinks
businesses in Great Britain. Highly successful innovations
such as J2O and Fruit Shoot have helped Britvic become
the largest supplier of still soft drinks, the faster
growing category in the soft drinks market, while remaining
the number two supplier of carbonates’.
BRIEF
To design, art direct and project manage Britvic’s
first ever Interim Annual Report. Financial performance
and innovation was to be the key message of this report,
highlighting Britvic’s market leading position in
the soft drinks sector to the city and investors alike.
PROJECT
Abbey DPM was awarded this prestigious work following
a successful pitch. A clean, contemporary and open creative
was chosen with a focus on innovation, one of the key
drivers of Britvic’s success in the highly competitive
soft drinks marketplace. Abbey DPM provided a full end
to end service – project managing creative and artwork
development, art direction of photography, print production
through to fulfilment and mailing to stakeholders –
the city, media, investors and employees. |
