CLIENT
‘'GE Money focus on developing and offering best-in-class financial products. They provide an alternative to high street banks, with products like credit cards, buy-now-pay-later plans, loans, mortgages,
re-mortgages and insurance. GE Money has more than 10 million customers in the UK. They have
around 4,000 staff in the UK, operate in more than 47 countries around the world with assets worth around £70 billion.’
First National, igroup, BMA and FND2U are all trading styles of GE Money.
BRIEF
We were asked to take the then current campaign themes for First National and igroup, already developed by Abbey DPM, and utilise these for a large exhibition stand at the Mortgage Expo event.
The imagery and style had to relate to the campaign comms that brokers were already familar with.
PROJECT
The stand was divided into two main areas, one for First National, the second for iGroup, with a central area used for GE Money. Two large helix walls were used to display the overal graphic theme, with mounted posters used to highlight specific messages. |
