CLIENT
‘The Association of the British Pharmaceutical Industry (ABPI) is the trade association for more than 90 companies in the UK producing prescription medicines for human use. Its member companies research, develop, manufacture and supply more than 80 per cent of the medicines prescribed through the National Health Service (NHS)'.

BRIEF
Following the completion of the branding stages, we created a new Generic/multi-purpose use stand design for use on an existing pop-up system.