CLIENT
‘ING Lease is among the top five leasing companies in Europe – with a portfolio in excess of 13 billion Euros and presence in eleven European countries including Germany, France, Italy, the Netherlands and the UK. ING Lease UK is one of the country’s major sources of lease funding’.

BRIEF
Implementation of a new ING brand across a range of existing literature items as well as new items and communications projects.

PROJECT
Broker Comms: The campaign was split into three parts, starting with a ‘teaser’ to generate interest and intrigue especially as it hinted at a prize linked to the World Cup finals. Second stage utilised direct mail and provided details of the programme, the offer itself and allowed brokers to register interest in taking part. The third part utilised monthly personalised emails which updated the brokers on their status with regard to business generated and their entry within the promotion itself. Finally the top twenty brokers were entered into a prize draw and invited to a gala dinner and the three winners presented with a prize of world cup tickets.