CLIENT
‘GE Money focus on developing and offering best-in-class financial products. They provide an alternative to high street banks, with products like credit cards, buy-now-pay-later plans, loans, mortgages, re-mortgages and insurance. GE Money has more than 10 million customers in the UK. They have around 4,000 staff in the UK, operate in more than 47 countries around the world with assets worth around £70 billion.’ First National, igroup, BMA and FND2U are all trading styles of GE Money.

BRIEF
Building on the illustrative 'iMan' character already established for GE Money’s igroup first mortgage’s product brand, we were asked to develop a broker invitation as part of a range of promotional materials used to entice brokers to the mortgage expo - here the iMan is used to promote the iPod gift incentive.