CLIENT
‘GE Money focus on developing and offering best-in-class financial products. They provide an alternative to high street banks, with products like credit cards, buy-now-pay-later plans, loans, mortgages, re-mortgages and insurance. GE Money has more than 10 million customers in the UK. They have around 4,000 staff in the UK, operate in more than 47 countries around the world with assets worth around £70 billion.’

First National, igroup, BMA and FND2U are all trading styles of GE Money.

BRIEF
Develop a high impact pack aimed at the end-user customer to encourage debt consolidation. Emotive imagery used as a metaphor to 'flushing your cash down the drain'. Pack consisted of information leaflet and reply device, with covering letter and mailing wallet.