CLIENT
‘GE Money focus on developing and offering best-in-class financial products. They provide an alternative to high street banks, with products like credit cards, buy-now-pay-later plans, loans, mortgages, re-mortgages and insurance. GE Money has more than 10 million customers in the UK. They have around 4,000 staff in the UK, operate in more than 47 countries around the world with assets worth around £70 billion.’

First National, igroup, BMA and FND2U are all trading styles of GE Money.

BRIEF
Develop a high impact pack aimed at brokers to promote a bespoke sales support service offered to them for selling finance at the point of sale. The pack needed cut through and engage the broker in a thought provoking manner. The pack consisted of a pull-out features and benefits device, will a covering letter and outer mailing wallet.