CLIENT
‘GE Money focus on developing and offering best-in-class financial products. They provide an alternative to high street banks, with products like credit cards, buy-now-pay-later plans, loans, mortgages, re-mortgages and insurance. GE Money has more than 10 million customers in the UK. They have around 4,000 staff in the UK, operate in more than 47 countries around the world with assets worth around £70 billion.’

First National, igroup, BMA and FND2U are all trading styles of GE Money.

BRIEF
Building on an established Trade Press campaign theme, we were asked to produce a DM piece targeted at brokers and their non-conforming customers - the theme played on a paper bag visual inferring that
FN could make even their (financially) unattractive customers attractive and viable from a business perspective. The paper 'men' cut from the paper bag were used as panels to discuss bespoke products aimed at a particularly credit adverse customer type.

PROJECT
Direct Mail piece sent to brokers. Took the form of 'paper men cut-out' leaflet, covering letter and outer wallet.