CLIENT
‘Freedom is one of the UK’s leading specialists in business communications, supplying tailored customer contact solutions to both established enterprises and rapidly growing businesses in every sector of the market’.

BRIEF
Our brief was to design an integrated DM campaign to promote the benefits of having line, calls and hardware all provided by one provider - Freedom. The proposition was 'simplicity - to illustrate how Freedom can bring the three key areas of Hardware/Kit installation, Line Rental and Call costs, all under one roof with all the benefits this would bring to the customer.

What’s easier, juggling all three from different, parties, or just the one from Freedom? The mailing was to go to both existing and prospective customers.

The campaign consisted of a 2 stage postal mailing pack with juggling balls and a promo leaflet, this was followed up by a second postal pack. email e-shots were also sent to build interest and to direct the customer to the online juggling game with a chance to win a prize.