CLIENT
'The Society is a bar, kitchen and venue in the heart of Northampton. It embraces the new retro bar and nightlife scene that is emerging across the uk and creating a revolution in new customer experience spearheaded by the all new Society in Northampton. Merging Retro bar with the sophistication of a Manhattan style nightclub and Dj’s, music and vip areas and you have The Society.'

BRIEF
The owners of The Society needed an identity that reflected the target audience they were aiming for. The venue had been fully renovated and updated, intending to entice a new style of customer than the previous venue. The solution was a very simple logo, quite understated but with a classy appeal - an icon device was used within the identity to give the simplistic identity brand flexibility.