CLIENT
‘Refresh UK* is an innovative speciality drinks business whose aim is to quench the thirst of UK consumers through developing, importing and distributing a wide range of quality beers, ales and lagers for the wholesale and retail trades’.

BRIEF
Working closely with Refresh* and their Bangla* and Lal Toofan* brands we developed new logo styles, labelling, bottle packs, distribution packaging, point of sale, sales aids and advertising materials. We have created a range of communications materials in support of high profile regional PR activity.

Results have included 60% growth in sales. Labels and pack designs won bronze in the Shine Awards for Bottled Beer. Consumer opinions were more positive towards the new packaging & positioning allowing the brands to compete more successfully with market leaders Cobra & Kingfisher.

PROJECT
Lal Toofan Advertising and POS theme developments.

* From May 2006 the Bangla and Lal Toofan brands will be owned by LWC Drinks. (0161 707 7878)