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BRANDING
 
The Lyric : Brand Development
 
 
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CLIENT
‘The Lyric is situated in Soho and offers excellent food and drink in a traditional, character city pub. Recently re-opened and renovated with a new menu.'

BRIEF
The owners of The Society needed an identity that reflected the history and character of the original establishment, but bought a little more up-to-date. A simple, stylised version of the Janus Masks were used with a bold, classic typeface - both reflecting the original fascia design of the pub.