CLIENT
‘Lifestyle IT is dedicated to providing a standard of service that is consistently higher than the service offered by traditional IT companies in the UK.’
BRIEF
We were commissioned to develop a tiered brand system - a parent brand with a number of product and service brands that could work within this brand structure. The brand and sub-brands were to be consistent in their use of brand style. A corporate typeface was established, with a colour palette and imagery style that would enable each area to differentiate itself, whilst still being part of the overall brand. The brand had to work across a range of channels including literature and web. |
