CLIENT
‘Moneybasics is an initiative developed by GE Money, Credit Action and Consumer Credit Counselling Service [CCCS] to give pepole useful advice on the basics of money management and money planning. The information accessed via ta website

BRIEF
GE Money commission Abbey to develop a new logo for MoneyBasics with its prime use being the website. The website is a commincation tool for offering help and advice, and so a speech bubble motif was devised as the key aspect of the identity.