CLIENT
‘BDRC Continental is the UK’s largest independent market research consultancy, with a global reach. They provide intelligence for the very best organisations across several service sectors, with expertise in key business issues developed over two decades.’
PROJECT
We were commissioned, after a competitive pitch, to develop the BDRC Continental brand. The new brand was to reflect BDRC Continental's position as the UK's largest independent market research consultancy. It needed to also consider the merging of to affiliated organisations.
We undertook a full branding and identity programme for BDRC Continental - developing the brand proposition, the brand values and over-arcing company philosophy tag line. We worked close with the brand steering committee undertaking brand workshops for the SMT. Full brand guidelines were developed as part of the project brief.
As well as the full brand and identity, we also developed a range of templates across all off and online media and channels. The new brand we developed was applied across all areas of BDRC Continental business – from business cards and stationery to sales and product literature, website and e-Communications. |
