CLIENT
‘Headquartered in London and with international offices in the U.S. and Australia, Alaric is a leading supplier of advanced technology payments based products and services. Alaric offers solutions for both SOA-based and conventional payments systems integration, card authorization, switching and routing and fraud detection. Alaric’s customers include First Data, Euronet, Telecash, Corner Banca, Aduno, Swisscard, Yorkshire Building Society, Cumberland Building Society and Ukash.’
BRIEF
We were commissioned by Alaric to develop and update the
Alaric brand and identity. The new brand was to reflect
their role as being one of the leading organisations within
its sector, to show their experience and maturity. It was to also reflect the centralised and adaptable nature of their products and services. This initial development work was presented at board and investor level to enable the internal marketing team to demonstrate the need to move the brand forward. |
