CLIENT
'The RCN Publishing Company is owned by the Royal College of Nursing (RCN). Their publications are highly regarded and valued by the nurses who read them. The high circulation figures show that they speak to nurses in their language and provide them with the highest quality news and clinical features available.'
BRIEF
A series of flexible advert templates were required to promote to nurses that many of the RCN's key publications (Nursing Standard shown) were now available online to subscribers - offering a depth of news and archive material previously unavailable. The work included developing a campaign strapline, general headlines and creative execution. |
