CLIENT
‘GE Money focus on developing and offering best-in-class financial products. They provide an alternative to high street banks, with products like credit cards, buy-now-pay-later plans, loans, mortgages, re-mortgages and insurance. GE Money has more than 10 million customers in the UK. They have around 4,000 staff in the UK, operate in more than 47 countries around the world with assets worth around £70 billion.’

First National, igroup, BMA and FND2U are all trading styles of GE Money.

BRIEF
Building on the illustrative style already established for GE Money’s First National first mortgage’s product brand, we were asked to develop a campaign theme to announce the introduction of a brand new mortgage product range and to explain some key changes. Target audience was their broker and partner network. The high impact campaign needed longevity, with the overriding theme being able to arc for 8-12 months of promotions, across all channels and media. It needed to create a buzz within the market as well as internally at GE Money and ultimately generate new business from existing and new brokers/packagers.